Update from: May 2022

Privacy policy for our LinkedIn page

In the following we would like to inform you about the collection and processing of personal data when using our LinkedIn page. Personal data are all data which refer specifically to you personally, e.g. your LinkedIn profile, your pictures, your e-mail or IP address.

Overview

LinkedIn is a social network and online platform for professionals and management personnel. Since 2016, LinkedIn has been part of Microsoft. We use LinkedIn and are jointly responsible for the operation of our LinkedIn page with LinkedIn Ireland Unlimited Company. Our LinkedIn page serves us primarily as a communication platform for customers, interested parties, business partners, applicants and users.

In addition, we receive statistical information from LinkedIn about the popularity of our LinkedIn page (e.g. number of profile views). The way in which this data is collected and processed is the responsibility of LinkedIn itself and takes place exclusively in the form that ensues from LinkedIn’s terms of use. The obligations arising from the joint responsibility as controller can be found here:

https://legal.linkedin.com/pages-joint-controller-addendum

Controller

Joint controllers pursuant to Art. 26 of the General Data Protection Regulation (GDPR) are:

FOCKE & CO. (GmbH & Co. KG)

Controller for the LinkedIn page is FOCKE & CO. (GmbH & Co. KG), please see our imprint.

Data protection officer:

FOCKE & CO. (GmbH & Co. KG)

Data protection officer

Postfach 1369

D – 27263 Verden (Aller)

E-mail: datenschutz@focke.de

 

LinkedIn Ireland Unlimited Company

The controller responsible for the entire LinkedIn social network is LinkedIn Corporation, 1000 W. Maude Avenue, Sunnyvale, CA 94085, USA. Its representative in the EU is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland.

Contacting LinkedIn´s Data Protection Officer




1. Data processing by FOCKE & CO. (GmbH & Co. KG)

We offer you the opportunity to comment on our posts, share them, “like” them or send us a private message. Generally, your comments can be accessed by anyone worldwide on the Internet. The content of communication via messenger, however, can only be accessed by LinkedIn itself, e.g. as part of IT administration.

 

For the purpose of optimizing our LinkedIn page, we use the anonymized page analytics provided to us by LinkedIn. We only use this information to identify trends; it is not possible for us to relate it back to the respective persons. We have no influence on how for what purpose the data that goes into these page analytics is processed.

 

We receive the following data via LinkedIn page analysis:

 

Follower Analytics:

  • Follower highlights (total number of followers, number of members following our page since creation, changes compared to last 30 days)
  • Follower metrics (changes in the number of followers + the ability to filter by time period)
  • Total number of followers (listed in order of recency)
  • Demographics of followers (breakdown of persons according to: location, job function, seniority, industry and company size)

Visitor Analytics

  • Visitor highlights (total number of page views + percentage change from last 30 days)
  • Visitor metrics (page visits filtered by time range)
  • Visitor demographics (breakdown of visitors by time ranges, job function, location, seniority, industry, and company size)

Update Analytics

  • Update highlights (total number of likes, comments, and shares in the last 30 days + the percentage change from the last 30 days)
  • Update metrics, the following metrics are available:

    • Impressions shows the number of times each update was visible for at least 300 milliseconds with at least 50% in view on a (logged in) member’s device screen or browser window
    • Unique impressions shows the number of times your updates were shown to individual members
    • Clicks shows the number of clicks on our content, our company name and our logo by a (logged in) member
    • Reactions, comments and shares
    • Engagement rate shows the number of interactions plus the number of clicks and followers acquired, divided by the number of impressions
  • Update engagement, the following information is available:
    • Target audience shows whether the update was sent to all followers or only a targeted audience
    • Views show, for example, when an article was completely loaded or the number of times one of our video posts was viewed for three seconds or more
    • Video analytics: the total minutes a particular video has been watched, including views less than 3 seconds
    • CTR shows the number of clicks our update received divided by the number of impressions our update received
    • Reactions show the number of times people have applied a Like, Celebrate, Love, Insightful, or Curious in response to our update
    • Comments (the number of comments per update)
    • Shares show the number of times our update has been shared
    • Follows show the number of Follow clicks on our sponsored content.

More information on page analytics is available at the following website:

https://www.linkedin.com/help/linkedin/answer/4499/linkedin-page-analytics-overview?lang=en

1.1 Storage period of your data
1.3 Legal basis of data processing
2. Data processing by LinkedIn
3. Purpose of processing
4. Your rights
4.1 Right of objection and revocation
4.2 Right to object to direct advertising
4.3 Complaint to the data protection supervisory authority
4.4 Contact options regarding your rights