We offer you the opportunity to comment on our posts, share them, “like” them or send us a private message. Generally, your comments can be accessed by anyone worldwide on the Internet. The content of communication via messenger, however, can only be accessed by LinkedIn itself, e.g. as part of IT administration.

For the purpose of optimizing our LinkedIn page, we use the anonymized page analytics provided to us by LinkedIn. We only use this information to identify trends; it is not possible for us to relate it back to the respective persons. We have no influence on how for what purpose the data that goes into these page analytics is processed.

We receive the following data via LinkedIn page analysis:

Follower Analytics:

• Follower highlights (total number of followers, number of members following our page since creation, changes compared to last 30 days)
• Follower metrics (changes in the number of followers + the ability to filter by time period)
• Total number of followers (listed in order of recency)
• Demographics of followers (breakdown of persons according to: location, job function, seniority, industry and company size)

Visitor Analytics

• Visitor highlights (total number of page views + percentage change from last 30 days)
• Visitor metrics (page visits filtered by time range)
• Visitor demographics (breakdown of visitors by time ranges, job function, location, seniority, industry, and company size)

Update Analytics

• Update highlights (total number of likes, comments, and shares in the last 30 days + the percentage change from the last 30 days)
• Update metrics, the following metrics are available:
  
  • Impressions shows the number of times each update was visible for at least 300 milliseconds with at least 50% in view on a (logged in) member’s device screen or browser window
  • Unique impressions shows the number of times your updates were shown to individual members
  • Clicks shows the number of clicks on our content, our company name and our logo by a (logged in) member
  • Reactions, comments and shares
  • Engagement rate shows the number of interactions plus the number of clicks and followers acquired, divided by the number of impressions
• Update engagement, the following information is available:
  • Target audience shows whether the update was sent to all followers or only a targeted audience
  • Views show, for example, when an article was completely loaded or the number of times one of our video posts was viewed for three seconds or more
  • Video analytics: the total minutes a particular video has been watched, including views less than 3 seconds
  • CTR shows the number of clicks our update received divided by the number of impressions our update received
  • Reactions show the number of times people have applied a Like, Celebrate, Love, Insightful, or Curious in response to our update
  • Comments (the number of comments per update)
  • Shares show the number of times our update has been shared
  • Follows show the number of Follow clicks on our sponsored content.

More information on page analytics is available at the following website:

https://www.linkedin.com/help/linkedin/answer/4499/linkedin-page-analytics-overview?lang=en

In principle, there is no set storage period for your published contributions, which means we either delete your data when storage is no longer required (concerning data we can delete ourselves) or restrict processing if there are statutory obligations to keep such data stored.

Furthermore, personal data will also be deleted if it is no longer required for the purposes for which it was collected or otherwise processed.

You can also delete your posts on our LinkedIn page yourself at any time.

We operate our LinkedIn page in our own interest in order to be able to communicate with customers, interested parties, business partners, applicants and users and to inform them about our enterprise, our offers, goods and events.

We process the statistical information provided by LinkedIn in our own interest to optimize our LinkedIn page. Anonymised data, that is, data from which an individual cannot be identified, is not covered by the definition of “personal data” in the Personal Data Protection Act (”PDPA”). Nearly all of the data we handle in the course of operating our LinkedIn page falls into the category of anonymised data.

Furthermore, in cases where the data falls under the category of “personal data”, the basis of our processing of the personal data is consent (s13 PDPA), since the data is voluntarily given (e.g. if you choose to comment on one of our posts using your LinkedIn account, revealing the public information on your profile).

However, in individual cases, and only if the statutory requirements are met, personal data may be processed on the basis that it is publicly available (i.e. under Paragraph 1 of Part 2 of the First Schedule of the PDPA, read with  section 17 of the PDPA).

We may transfer personal data outside of Singapore in cases where either:

• The personal data concerned is publicly available data;
• We have your consent; or
• We have taken appropriate steps to ensure that the recipient of the personal data is bound by legally enforceable obligations to provide the transferred personal data a standard of protection comparable to the protection under the PDPA.

Please refer to the LinkedIn Privacy Policy, and the following pages:

LinkedIn privacy policy

User agreement

Cookie policy

Community policy

LinkedIn-Ads

You are generally entitled to the following rights vis-à-vis us. In individual cases, these may be restricted pursuant to the relevant provisions in the PDPA:

• right to access to personal data (section 21 of the PDPA)
• right to correction of personal data (section 22 of the PDPA)
• right to data portability

If you request us to transfer your personal data to another organisation, we will comply, unless an exception applies.

We are not permitted to retain your personal data longer than necessary to fulfil the original collection purpose or other lawful purposes (s25 PDPA).

You are entitled to revoke any consent you have given to the processing of your data at any time. Such revocation will affect the permissibility of processing your personal data after it has been declared to us and only in cases where the data cannot be processed without your consent.

For more information regarding lodging a complaint with the Personal Data Protection Commission Singapore, please see the link below:

www.pdpc.gov.sg/complaints-and-reviews

To exercise your rights, you can contact us at any time. To do this, please use the following e-mail address:

alexander.kliegl@focke.de