Update from: May 2022

Privacy policy for our LinkedIn page

In the following we would like to inform you about the collection and processing of personal data when using our LinkedIn page. Personal data are all data which refer specifically to you personally, e.g. your LinkedIn profile, your pictures, your e-mail or IP address.

Overview

LinkedIn is a social network and online platform for professionals and management personnel. Since 2016, LinkedIn has been part of Microsoft. We use LinkedIn and are jointly responsible for the operation of our LinkedIn page with LinkedIn Ireland Unlimited Company. Our LinkedIn page serves us primarily as a communication platform for customers, interested parties, business partners, applicants and users.

In addition, we receive statistical information from LinkedIn about the popularity of our LinkedIn page (e.g. number of profile views). The way in which this data is collected and processed is the responsibility of LinkedIn itself and takes place exclusively in the form that ensues from LinkedIn’s terms of use. The obligations arising from the joint responsibility as controller can be found here:

https://legal.linkedin.com/pages-joint-controller-addendum

Controller

Joint controllers pursuant to Art. 26 of the General Data Protection Regulation (GDPR) are:

Focke Packaging Solutions GmbH

Controller for the LinkedIn page is Focke Packaging Solutions GmbH, please see our imprint.

Data protection officer:

FOCKE & CO. (GmbH & Co. KG)

Data protection officer

Postfach 1369

D – 27263 Verden (Aller)

E-mail: datenschutz@focke.de

 

LinkedIn Ireland Unlimited Company

The controller responsible for the entire LinkedIn social network is LinkedIn Corporation, 1000 W. Maude Avenue, Sunnyvale, CA 94085, USA. Its representative in the EU is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland.

Contacting LinkedIn´s Data Protection Officer




1. Data processing by FOCKE & CO Packaging Solutions GmbH

We offer you the opportunity to comment on our posts, share them, “like” them or send us a private message. Generally, your comments can be accessed by anyone worldwide on the Internet. The content of communication via messenger, however, can only be accessed by LinkedIn itself, e.g. as part of IT administration.

 

For the purpose of optimizing our LinkedIn page, we use the anonymized page analytics provided to us by LinkedIn. We only use this information to identify trends; it is not possible for us to relate it back to the respective persons. We have no influence on how for what purpose the data that goes into these page analytics is processed.

 

We receive the following data via LinkedIn page analysis:

 

Follower Analytics:

  • Follower highlights (total number of followers, number of members following our page since creation, changes compared to last 30 days)
  • Follower metrics (changes in the number of followers + the ability to filter by time period)
  • Total number of followers (listed in order of recency)
  • Demographics of followers (breakdown of persons according to: location, job function, seniority, industry and company size)

Visitor Analytics

  • Visitor highlights (total number of page views + percentage change from last 30 days)
  • Visitor metrics (page visits filtered by time range)
  • Visitor demographics (breakdown of visitors by time ranges, job function, location, seniority, industry, and company size)

Update Analytics

  • Update highlights (total number of likes, comments, and shares in the last 30 days + the percentage change from the last 30 days)
  • Update metrics, the following metrics are available:

    • Impressions shows the number of times each update was visible for at least 300 milliseconds with at least 50% in view on a (logged in) member’s device screen or browser window
    • Unique impressions shows the number of times your updates were shown to individual members
    • Clicks shows the number of clicks on our content, our company name and our logo by a (logged in) member
    • Reactions, comments and shares
    • Engagement rate shows the number of interactions plus the number of clicks and followers acquired, divided by the number of impressions
  • Update engagement, the following information is available:
    • Target audience shows whether the update was sent to all followers or only a targeted audience
    • Views show, for example, when an article was completely loaded or the number of times one of our video posts was viewed for three seconds or more
    • Video analytics: the total minutes a particular video has been watched, including views less than 3 seconds
    • CTR shows the number of clicks our update received divided by the number of impressions our update received
    • Reactions show the number of times people have applied a Like, Celebrate, Love, Insightful, or Curious in response to our update
    • Comments (the number of comments per update)
    • Shares show the number of times our update has been shared
    • Follows show the number of Follow clicks on our sponsored content.

More information on page analytics is available at the following website:

https://www.linkedin.com/help/linkedin/answer/4499/linkedin-page-analytics-overview?lang=en

1.1 Storage period of your data

In principle, there is no set storage period for your published contributions, which means we either delete your data when storage is no longer required (concerning data we can delete ourselves) or restrict processing if there are statutory obligations to keep such data stored.

 

Furthermore, personal data will also be deleted if it is no longer required for the purposes for which it was collected or otherwise processed.

 

You can also delete your posts on our LinkedIn page yourself at any time.

1.3 Legal basis of data processing

We operate our LinkedIn page in our own interest in order to be able to communicate with customers, interested parties, business partners, applicants and users and to inform them about our enterprise, our offers, goods and events, pursuant to Art. 6 para. 1 lit. f) GDPR.

 

We process the statistical information provided by LinkedIn in our own interest to optimize our LinkedIn page, pursuant to Art. 6 para. 1 lit. f) GDPR.

 

In individual cases, the processing of your data may also be based on Art. 88 para. 1 GDPR in conjunction with section 26 para. 1 Federal Data Protection Act (BDSG).

2. Data processing by LinkedIn

LinkedIn itself also processes a variety of your data. This includes data you voluntarily provided when creating your LinkedIn profile, e.g. general data such as name, email address and/or cell phone number and your password, but also information on your educational status, professional experience and knowledge, as well as photos, location data and knowledge confirmations and, if you have registered for a premium service, also payment and billing information such as credit card data.

 

In addition, LinkedIn also collects personal data whenever you provide, post, or upload something, such as when you fill out a form on LinkedIn (for example, providing demographic information or a salary), complete a survey, submit a resume, or complete a job application. When you import your address book or calendar, LinkedIn also receives data about your contacts and appointments. LinkedIn uses this information, for example, to suggest new contacts to you or to provide information about events (such as time, place, date, attendees) in which you might be interested.

 

Nevertheless, LinkedIn also receives information about you when others synchronize their contact and calendar information with LinkedIn or send messages to you through our services. When you or others agree to synchronize email accounts with LinkedIn, LinkedIn furthermore collects information from the “headers” of emails, which LinkedIn can then associate with member profiles.

 

In addition, LinkedIn collects publicly available information about you, such as job-related news and achievements. LinkedIn may also make this information available to others as part of its own service and in accordance with your privacy settings, for example in the form of notices or via mentions in the news.

 

Furthermore, LinkedIn uses your login information, cookies, your device information and IP addresses to identify you and log your usage.

 

LinkedIn also receives information about you when you use other services that are associated with LinkedIn (this includes Microsoft). For example, LinkedIn would receive information when you enter information about your contacts into Microsoft apps and services such as Outlook.

 

This list is not exhaustive. For more information, please visit the following pages:

LinkedIn privacy policy

User agreement

Cookie policy

Community policy

LinkedIn-Ads

 

In addition, LinkedIn also stores and uses your data outside of your country. Data is also transferred to the USA, for example. You can find more information about third country transfers at:

https://www.linkedin.com/help/linkedin/answer/62533

 

If there are any ambiguities or questions, you can contact LinkedIn support:

Contact LinkedIn support

3. Purpose of processing

LinkedIn uses your data to provide, support, personalize and develop its services and to provide and customize its services, including using automated systems and inference, to make them relevant and useful to you and others. How your personal data is used depends on which services you use, how you use those services, and the settings you choose. For example, LinkedIn uses your data to help you network with others, to keep you informed about current events, or to help you explore new career opportunities. In addition, your data is used for security purposes or to investigate possible fraud or other violations of LinkedIn’s user agreement.

 

LinkedIn also uses your data for its own purposes, such as for advertising purposes, market research, the needs-based design of its websites and/or apps, and to measure the performance of its own platforms.

 

You have a right to object to personalized advertising. In order to exercise this right, however, you must approach LinkedIn directly, see LinkedIn Data Policy. This online form can be used to object:

https://www.linkedin.com/help/linkedin/ask/TS-DPRO

 

For more information on opting out of personalized LinkedIn ads, see the following links:

Manage Ad Settings

Manage account and privacy settings

Manage cookie settings

 

Even without your own LinkedIn account, you as a visitor may be affected by so-called guest cookies. To restrict these guest cookies, you can use the following link:

Guest cookie settings

4. Your rights

You are generally entitled to the following rights vis-à-vis us and LinkedIn as controllers in accordance with an agreement with LinkedIn. In individual cases, these may be restricted by legal requirements (Art. 15-21 GDPR):

  • right to information about what personal data we and LinkedIn process and for what purpose
  • right to rectification of inaccurate data
  • right to erasure of your data
  • right to restriction of processing
  • right to data portability

 

You can read more about your rights at the following link:

https://privacy.linkedin.com/de-de/gdpr

 

You may also request a copy of your personal data (in machine-readable form) from LinkedIn. You can find out how to make such a request at:

https://www.linkedin.com/help/linkedin/answer/50191

4.1 Right of objection and revocation

You also have a right of objection against us. If you have given us consent to the processing of your data, you are entitled to revoke this at any time. Such revocation will affect the permissibility of processing your personal data after it has been declared to us.

 

Insofar as we base the processing of your personal data on the balance of interests (the legal basis is then Art. 6 para. 1 lit. f) GDPR), you may also object to the processing, especially if the processing does not serve the purpose of fulfilling a contract with you. If you submit such an objection, we would request you to explain the reasons why we should not process your personal data in the way we have been doing. In the case of an objection indicating reasons, we check the circumstances of the case and will either stop or adjust the data processing or explain to you our compelling legitimate grounds on the basis of which we continue to process the data.

4.2 Right to object to direct advertising

You have the right to object not only to LinkedIn in cases of direct advertising and a related data analysis, but also to us, e.g. if you have received advertising from us in the form of a newsletter or information material by mail.

 

Should we actually use your data within the scope of functions of our LinkedIn page for direct advertising and a corresponding data analysis, we inform you about this data processing in an earlier section of this privacy policy, including a possibility to exercise your right to object by technical means, if necessary.

4.3 Complaint to the data protection supervisory authority

In addition, you have the right to lodge a complaint with a data protection supervisory authority about processing of your data. The competent supervisory authority relevant in our case is:

 

The State Commissioner for Data Protection in Lower Saxony

http://www.lfd.niedersachsen.de/wir_ueber_uns/wir-ueber-uns-56228.html

4.4 Contact options regarding your rights

To exercise your rights, you can contact us at any time. To do this, please use the following e-mail address: datenschutz@focke.de

 

In most cases, it makes sense to contact LinkedIn directly, insofar as we do not have access to all data and cannot influence all data processing within LinkedIn.

 

Contact options:

Contacting LinkedIn´s Data Protection Officer

Contact LinkedIn support

 

You can also contact LinkedIn support by mail. For this purpose, it is best to use the above-mentioned address that applies to you.